Those who let the culture fill their brain with junk beliefs, fill their belly with junk food

Junk food is fast emerging as a serious health hazard. It is a major cause of obesity, which is rapidly becoming a leading global cause of avoidable death.

Regulated eating can counter obesity, but many people can’t regulate themselves.


Because they often try to change their eating without changing their thinking, especially their thinking about what comprises enjoyment.

Trying to extract extra enjoyment by stimulating the senses more is like throwing a boulder on a sponge to squeeze out more water.

Their definition of enjoyment is determined by the culture’s prominent mode: passion. This mode fills their brain with the junk belief that extravagant sensual stimulation is the expressway to enjoyment. This belief is junk because the senses’ capacity to provide enjoyment is limited, like the amount of water in a sponge. Trying to extract extra enjoyment by stimulating the senses more is like throwing a boulder on a sponge to squeeze out more water. A little more water may come, but the sponge ends tattered. Similarly, excessive sensual stimulation may bring a little more pleasure, but it leaves the body damaged.

The Bhagavad-gita (17.09) states that foods providing excessive sensual stimulation are in the mode of passion, and cause distress and disease. This could well be a description of junk food, which is known to lure with its surplus of stimulants such as salt, sugar and fat.

As long as people buy into the junk belief that greater sensual stimulation means more enjoyment, they will fall for junk food unthinkingly and sometimes even unwillingly. That’s why lasting solution requires a revision of their definition of enjoyment.

For those seeking such revision, Gita wisdom offers systematic education about their true identity as souls and the supreme happiness available in spiritual love for Krishna. That lasting fulfillment is the essential fruit of Gita wisdom with freedom from the lure of junk food being an incidental benefit.


Explanation of article

Listen audio

Reason is confounded not by faith, but by faithlessness
Decrease the perception of effort and increase the anticipation of reward by intellectual conviction
Share This Post On


  1. how to purchase hard copy of The gita for Daily Enrichment?
    The weblink does shows the book in the store.

    does the book explains all 700 slokaes as chaitanya charan prabhu explaining on this web?

    Post a Reply
    • It’s out of print – should become available by the year-end.
      It contains the first 365 Gita-daily articles that were written from Nov 1, 2011 to Oct 31, 2012.

      Post a Reply
  2. had heard of sponge analogy before…but boulder tattering it was something new, more insightful & interesting

    Post a Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Captcha *